How to choose the right line for your salon
A quick guide to placing each of the twelve Essencial Soul U.S.A lines by your client's need.
The catalog is organized by line, not by category. Start by identifying the main problem — frizz, damage, color, curl — and work from there. Vitta Soul and Essencial Purity cover nutrition and reconstruction; Reduce Frizz and Soul Elegance handle finishing; Color Soul and Life Color cover color and its maintenance.